Goal
Research and design a digital pet clinic mobile application, web application and website.
Industry
Pet Health
Company
Startup - Pemilyy
Team Size
3
MOBILE APPLICATION UX DESIGN
WEB APPLICATION UX DESIGN
UX Design Process for Pemilyy
Research & Discovery
-
Conducted user interviews with clinic administrators, and pet parents to understand pain points.
-
Analyzed competitor platforms to identify gaps and opportunities.
User Persona
-
Created personas for clinic administrators, and pet parents to map their workflows.
Information Architecture & Wireframing
-
Structured the platform for easy navigation across web and mobile interfaces.
-
Designed low-fidelity wireframes to visualize layouts and interactions.
Prototyping & UI Design
-
Developed interactive prototypes to test core functionalities.
-
Designed a clean, accessible, and responsive UI aligned with healthcare standards.
Usability Testing & Iteration
-
Conducted usability testing with real users to refine the experience.
-
Implemented feedback to enhance efficiency and reduce friction in workflows.
Development Handoff & Continuous Improvement
-
Provided design specifications and assets for smooth development.
-
Collected post-launch feedback for ongoing enhancements.
RESULTS & learning
Results:
20 customers in 2-3 months.
Learning:
-
Understanding pet health care needs and flow.
-
Streamlining appointment booking and record management while maintaining necessary details was a key challenge.
-
Maintaining consistency and provide user centered user experience.
Pemilyy Landing Page
